Denim – The epitome of the expected, unexpected, and everything else!

On any given day, majority of the population around the world is quite proactively attired with blue jeans, jackets, and with other forms of dress made out of denim. Due to the ubiquitous existence of denim products, it could be insinuated with certitude that denim is a global phenomenon. This transition to a global entity occurred within a span of a decade during the early to middle 20^th century. The dungaree represented the trials and tribulations of humans, consequently obscuring the lines of boundaries of all kinds (class, culture, gender, generation, or religion). Later the trials of Great Depression, which resulted in circumstances and events that encouraged the general public to assign blue jeans as stylistic and emblematic of versatility, which further fuelled the grow of the denim market.

Fast-forwarding to the present day, the global denim market is being primarily driven by a noteworthy shift in Asian retail clothing industry, an ever-expanding e-commerce sector, and rapid organization of the retail sector. Based on the type of products made of denim, the market is categorized into dresses, jackets and shirts, jeans, and others (tops and shorts). Out of the aforesaid categories, jeans viz. cropped, distressed, and rugged jeans occupied the maximum share of the denim market. Before all foregoing, the traditional blue jeans still at the acme of the denim market and are still being embraced across the world irrespective of the age.

From a regional perspective, the APAC denim market is expected to experience the fastest growth during the forecast period. This development is credited to the increasing availability of disposable income, expansion of working-class people, abundance of raw materials, and access to relatively cost-effective labor resources.  These factors are also accompanied by favorable governments’ policies of the emerging economies.

Distribution channel for denim clothes includes department stores, exclusive stores, hypermarkets and supermarkets, online stores, and specialty stores. Among these, the most common distribution channel is the specialty stores because they make a variety of brands available to consumers. Additionally, the online channel has emerged as the preferred means of sales for denim vendors, as it provides a wider room for customized denim products and subsequently attains client satisfaction. Benefit of e-commerce is also being leveraged by premium denim designers that has not only paved a way for driving revenue, but also acts as a platform for brand awareness.

The growth of denim market is faced with impediment from the growing preference of yoga pants and the incrementally global recognition of athleisure. However, the leading players in the market are increasingly engaging in collaboration with supply chain consultants to enhance their entire supply chain. Additionally, due to the environmentally hazardous process of producing denim products, the key players are increasingly transitioning to an effective and efficient means of regulating the inclusion of such chemicals. Further, they are also actively engaging in projects, which encourage the recycling of denim products.

Use of polyester in denim products is the key trend in the market. Raymond Ltd. and Arvind Ltd. are observing polyester as one of the best fiber to use as it provides durability and is abrasion-resistant.
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