The rise in in-vehicle connectivity is one of the
major factors driving the growth of German
automotive digital services market. In the last few years, the sales of
vehicles equipped with the in-vehicle connectivity feature has increased in
Germany. This trend is expected to continue during the forecast period with
increasing integration of the in-vehicle connectivity feature in the new
vehicles sold.
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The German automotive digital services market is segmented on the basis of type into mobility on demand, logistic fleet management, in-vehicle digital services, Advanced Driver Assistance Systems (ADAS), and IoT. Logistic fleet management is estimated to be logistic the fastest growing service type during the forecast period. This is because of the increasing fleet size, growing need to monitor the driver behavior, and rising demand for theft-tracking devices.
Among dashboard infotainment services, navigation is estimated to account for the largest share in the industry in 2017. During the forecast period, navigation services are expected to witness the highest growth, mainly driven by the increasing customer demand for real time traffic updates and location finder features, such as global positioning system (GPS) and road direction guidance. Increasing convenience and customization, in addition to easy access to value-added information, such as that on vehicle diagnostics, fuel, traffic, and weather, will continue to drive the German automotive digital services market during the forecast period.
Competitive
Landscape
Some of
the leading player in the German automotive digital services market includes
Uber Technologies Inc., Daimler AG, Robert Bosch GmBH, TomTom NV, FEV Group,
MAN SE, Continental AG, Bayerische Motoren Werke (BMW) Group, and Volkswagen
AG.
GERMANY
AUTOMOTIVE DIGITAL SERVICES MARKET SEGMENTATION
The below
information is provided for all the above-mentioned categories
- Mobility on demand
- Ride hailing and sharing
- Car sharing
- Logistic fleet management
- In-vehicle digital services
- Dashboard infotainment
- Entertainment
- Navigation
- Call
- Advanced driver assistance system (ADAS)
- Internet of things (IoT)
- E-Call/B-Call Services
- Usage based Insurance Services
- V2X Services
- Value
- Number of Users
- Frequency of Usage
- Time of Usage
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